With The Studio, creators Seth Rogen, Evan Goldberg, Peter Huyck, Alex Gregory, and Frida Perez tackle the age-old conflict between filmmaking as art and filmmaking as commerce—now central to an IP-forward, AI-infested media landscape. The series begins with well-intentioned, nerdy film lover Matt Remick (Rogan) getting promoted as the new head of Continental Studios, a major production company.
Griffin Mill (Bryan Cranston of Breaking Bad fame), Continental’s brash CEO, has only one concern: “I’ve heard you are really into artsy-fartsy filmmaking bullshit,” he says to Matt. The studio is struggling to stay afloat. Griffin hinges Matt’s promotion on procuring the Kool-Aid franchise movie and other blockbuster projects, nothing indie or alternative.
He believes that “prestige films and box office hits … are not mutually exclusive” and that he and his team “can do both and will do both.” As he boldly proclaims, “We are gonna make the auteur-driven, Oscar-winning Kool-Aid film!”
