Hungama Digital Media, Asia’s leading digital entertainment company, has announced a strategic partnership with Virgin Music Group, a global leader in music distribution. This groundbreaking collaboration is set to elevate Indian regional music to unprecedented heights, connecting it with global audiences through extensive distribution networks and innovative platforms.
Under this partnership, Indian artists and regional music labels will gain access to over 70 global digital music streaming platforms, including Spotify, YouTube, Apple Music, Pandora, TikTok, Triller, Deezer, Amazon Music, JioSaavn, and SoundCloud. Hungama’s vast and diverse music catalogue, featuring works from SVF, Grassroute, OTV, and iconic film soundtracks, will be amplified globally via Virgin Music Group’s unparalleled distribution network.
This synergy combines Hungama’s expertise in the Indian regional music market with Virgin Music Group’s expansive global reach. The partnership aims to empower artists and labels to thrive in the international music industry, introducing their creations to millions of listeners worldwide. It also grants Hungama access to YouTube’s premier Content Management System (CMS), enabling efficient music promotion, management, and distribution.
Sharing his excitement about the remarkable partnership, Siddhartha Roy, CEO of Hungama Digital Media, said, “Our partnership with Virgin Music marks a significant milestone in taking Indian regional music to global audiences. By tapping into Virgin’s extensive network, we’re providing our artists and labels with unparalleled exposure, helping them reach new markets and unlock fresh growth opportunities. It’s an exciting time for Indian music and we’re proud to lead this global expansion.”
Amit Sharma, Country Manager of India, Virgin Music Group, echoed this sentiment, stating, “We are immensely proud to announce this important partnership with Hungama. This collaboration will expand our reach in India and enable their songs to reach new global audiences, supporting our commitment to artist empowerment and innovation. Through this venture, we aim to bring a diverse range of music to new audiences, while Hungama’s expansive network will enable us to unlock incredible new opportunities for our artists.”
This partnership not only enriches the global music ecosystem by introducing diverse Indian sounds but also transforms the way regional music is discovered, distributed, and consumed. By bridging local expertise with global reach, Hungama Digital Media and Virgin Music Group are poised to reshape the music industry, fostering growth for Indian artists and enhancing their presence on the global stage.
